Packaged bread brand · Vietnam
Soft bread for every day
VELA is a packaged bread and snack brand for the Vietnamese market, made in two factories in Hà Nội and Đồng Nai and sold at 150,000+ retail points (being verified) across 34 provinces and cities.
The full website is in Vietnamese: Tiếng Việt
About VELA
VELA at a glance
VELA Foods is headquartered in Hà Nội and makes products under three brands: VELA, MiV! and VELA Fresh. The company is Chinese-invested, with factories in Vietnam and a Vietnamese workforce. (wording pending approval)
Figures as of October 2026
Company facts (Vietnamese)- Founded
- 2009
- Being verified
- Factories in operation
- 2
- +1 under construction in Ninh Bình
- Distributors
- 123
- Exclusive by region
- Being verified
- Retail points
- 150,000+
- Grocery stores, supermarkets and convenience stores
- Being verified
- Provinces and cities
- 34
- Provincial-level units since 1 July 2025
- Certified
- ISO 22000
- Version 2018 · food safety management system
Products
Five categories, three brands
Sliced bread & sandwich, hamburger buns, rolls, snacks and sponge cakes, made under the VELA, MiV! and VELA Fresh brands.
New
Coming soon
Two new products join the VELA range soon.
- Coming soon
Egg Crepe Toast Roll
Egg Crepe Toast Roll is an upcoming VELA product: soft sliced bread rolled in a thin egg crepe.
Details (Vietnamese) - Coming soon
Pretzel Bread Bites
Pretzel Bread Bites is an upcoming VELA snack: pretzel-style bread cut into small bites, eaten straight from the pack.
Details (Vietnamese) -
A first look at the new products
Factories and quality
Made in two factories in Vietnam
The factories in operation are in Phúc Thọ (Hà Nội) and Tam Phước (Đồng Nai); a new factory is under construction in Ninh Bình. VELA's food safety management system is certified to ISO 22000:2018.
Our factories
- Phúc Thọ factory Hà Nội In operation
- Tam Phước factory Đồng Nai In operation
- Ninh Bình factory Under construction
Certificate issued
ISO 22000:2018
Food safety management system
Certificate no.: [待补] ISO 22000 certificate number
Partnership
Work with VELA
We work with regional distributors, modern trade buyers and contract manufacturing clients. Conditions and application forms are on our Vietnamese pages.
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Become a distributor
VELA works with exclusive regional distributors. See open territories, support and the application steps.
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Supermarkets and convenience stores
Answers for modern trade buyers on case packs, barcodes and supply regions.
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Contract manufacturing
OEM production of bread, Swiss rolls, triangle cakes and konjac snacks.
Apply as a distributor
The application form is in Vietnamese.
Where to buy
Find VELA near you
VELA is sold in neighbourhood grocery stores, supermarkets and convenience stores in 34 provinces and cities, and online in its flagship stores.
Coverage by province (Vietnamese)In store
- Neighbourhood grocery stores Tạp hóa
- Supermarkets
- Convenience stores
Online
- Shopee flagship store Store link [待补] Shopee flagship store
- TikTok Shop flagship store Store link [待补] TikTok Shop flagship store
News
News and updates
Company news, new products and updates from our factories.
-
-
Egg Crepe Toast Roll and Pretzel Bread Bites coming soon
New products (Vietnamese) -
Ninh Bình factory under construction
Our factories (Vietnamese)